A vehicle wrap that communicates loud and clear.

Every year, Honda of Spring works with Spring Independent School District to give away a Honda Civic to a student who has excelled academically. Any vehicle wrap requires careful planning, design expertise, and execution skills. With this design, we wanted a bold look that communicated what the event was and the partnership with the Spring Independent School District in Texas.

Working with the client, I developed a meaningful design that catches the eye with color and movement. We used intertwining shapes with clear, easy to understand icons representing the fields of academic study. The design flows with the vehicle and works from multiple viewing angles. The use of high saturation, primary colors on white succeeded in bringing attention to the event and conveying a fun vibe.

My roles and responsibilities:

• CResearched and set up the vehicle template, ensuring the design complements the vehicle’s contours and aligns with brand guidelines.
• Translated the event's message into a cohesive and effective vehicle wrap design.
• Conceptualized and designed the academic-themed graphics.
• Considered factors such as visibility from different angles and distances in the design.
• Delivered print-ready files to our printing partner.