Taking a product from an idea to a reveal.

As the head of a forward looking cannabis company, the developer of the dHydonator needed a flashy way to introduce his first product to the world. Not only was the product breaking into an entirely new market, but we also had to introduce the brand itself, and we wanted to make a good first impression.

We had to make a splash but still make a tight deadline for a trade show. Working off of rough drawings, I developed and iterated on the product until we landed on a practical, but bold design that would stand out and get people talking. Using industry standard product design tools like Autodesk 3ds Max and Chaos Group V-Ray, I modeled, textured, lit and rendered a flashy product reveal.

Roles and responsibilities:

• Collaborated closely with the CEO to evolve and improve upon the original design.
• Balanced innovation with practicality and ensuring the product was user-friendly and met regulatory standards.
• Provided the client with several iterations and fast updates to keep the project moving forward.
• Employed powerful 3d graphics and physically-based lighting and rendering for visualization.
• Worked with a render farm for lightening fast video turn-around.